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How HSN wins with online games
When Elizabeth Ragone, Director of Digital Merchandising at HSN, took the stage yesterday at Merch ‘12, she dropped these stats: HSN.com has 350,000+ unique users each day, nearly 5 million page views...
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3 trends driving online back-to-school shopping in 2012
Remember that summertime TV commercial with the exuberant dad pushing a shopping cart around an office supply store, while his kids moped along behind him – all to the tune of “It’s the Most Wonderful...
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Why “mo-cial” is key to engage this year’s back-to-college shopper
Back-to-college shopping is in full swing – and in the realm of online retail, there are a few magic numbers that have caught our eye. First, there’s 37.3% – that’s the number of back-to-college...
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How Kate Spade New York merges content and commerce
No matter how stylish it is, a handbag is just a handbag. But a Kate Spate New York handbag is part of a story—and stories sell. Last week at Merch ’12, Johanna Murphy, VP of e-commerce and Kristina...
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Meet the 2012 Shop.org Board associate member candidates
Last week, we had the pleasure of introducing the 16 retail candidates vying for 8 seats on the Shop.org Board of Directors. But those aren’t the only nominees competing for a seat on digital retail’s...
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Meet the 2012 Shop.org Board retail member candidates
Competition is not just heating up on the world stage over the next two weeks. At Shop.org, our own race is underway. The digital industry once again delivered top notch candidates to this year’s...
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A/B testing: The secret to successful conversion
“Anytime you’re not testing is a waste of traffic.” So says Jonathan Isernhagen, Director of Marketing Analysis, Travelocity.com, who joined Sue Chapman, Director, Merchandising Practice, Demandware...
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Digital retail’s brightest are headed for the Rockies
J.C. Penney, Bass Pro Shops, Burberry Group, Neiman Marcus, Target, Saks and Kayak.com are all headed to Colorado. But it’s not the crisp Rocky Mountain air they’re after, it’s the best-in-class...
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What we need to learn from the Retail Tech Titans
The future of retail is dependent and driven by technology – technology that changes faster than ever and that has empowered the consumer to disrupt everything from how we communicate, how we discover,...
View ArticleHow retailers measure up on “research online, purchase offline” capabilities
In our continuing series on the state of global cross-channel capabilities, we asked Jim Okamura, Managing Partner at Okamura Consulting, for his thoughts on the emerging “research online, purchase...
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The insider’s guide to Denver: How to make the most of your trip to...
This September, Denver will host the Shop.org Annual Summit, welcoming more than 4,000 digital retail innovators to its bustling, mile-high metropolis. Denver is well-known for its proximity to the...
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Are you making one of these 4 online marketing mistakes?
E-commerce managers have a lot on their minds these days, and it doesn’t help that the retail world keeps changing faster and faster. In the race to do everything, be first, and even just keep up,...
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Forrester Research forecasts the future of mobile commerce in Europe
Long-time Shop.org partner Forrester Research recently released its first m-commerce forecast for European markets. Focusing specifically on commerce via smartphones, Forrester projects that m-commerce...
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How to meet last minute demands of back-to-college shoppers
College students around the country are wrapping up summer jobs and vacations in preparation for heading back to campus. In NRF’s back-to college (BTC) survey conducted by BIGinsight in early August,...
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Mobile, discounts are top of mind for remaining back-to-school shoppers
Children across the country are already back in school, and according to an NRF survey conducted by BIGinsight in early August, back-to-school shopping is still in full swing. An average of 40 percent...
View ArticleThe evolution of global ‘click and collect’ and returns processes
Our interview series with Jim Okamura has covered several facets of retailers’ global cross-channel capabilities. To start off, Okamura provided an overview of his report which studied 144 large...
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8 things you need to know about the 2012 Shop.org Annual Summit
Next week, more than 4,000 digital retail pros will head to the Mile High City for Shop.org’s flagship event, the Shop.org Annual Summit. Our agenda is chock full of the latest tactics and trends...
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How to win the word-of-mouth game
In the race to master social media tools and strategies, it’s sometimes easy for marketers to lose sight of the overall goal of building great relationships with customers. This morning in the Digital...
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Cost-effective tactics to optimize SEO performance
The SEO game is constantly changing. And each evolution challenges executives to rethink their strategies. But as Hamlet Batista explained in Monday’s Digital Retail Bootcamp, retailers don’t need to...
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As easy as PIE: How to generate great product reviews
Much of word of mouth marketing can’t be measured in terms of hard ROI, but this afternoon, business minded e-commerce managers honed into one area where it can be measured—product reviews. In today’s...
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